Don't make cancer anything it's not, either. Cancer is just growth of abnormal cells, unconstrained, to the point that it causes harm to the host.

That said, maybe AMP is more like a virus. A non-living organism that spreads by infecting living organisms and repurposing them to replicate itself instead of sustaining the organism they were a part of.

The more sites adopt AMP, the more everyone else says "well I guess we have to now." Seems pretty viral.