I am not a farmer, I fix sewing machines- but I see people still buy Singers, based on brand perceptions that are 50 years out of date. Modern Singer sewing machines are cheap garbage, but people remember their grandmothers or great grandmothers using these old, reliable machines, and accordingly, they buy Singer.

Same thing is happening with John Deere. It may take a very long time for the anti-consumer actions of the company to burn through decades of goodwill.