Imagine how spooky it would be to be struck by ground current without understanding... Whether or not you survive could depend entirely on what direction you're standing. One direction will mean your feet are at different voltages and current jumps into your nice conductive veins and arteries, all passing right through your heart. The other direction means the front and back of each foot is at different voltages, and you may not even feel it. Hundreds of people just drop dead of heart attacks around you.
[1]: https://www.theverge.com/2016/8/29/12690402/lightning-strike...