I had some roller-coaster in recent years and I need some peace of mind for the next few years. What I mean is to work for a company which most likely won't go under in the next 12 months (hence "reasonably well funded") and with enough resources to get things done; and kinda to focus on one area rather than having to take care of everything and then more. I don't mean I'm looking for a low stress job. Just a bit less stress, bit more certainty and bit less responsibilities than when running/bootstrapping your own company (I did that in the past and will probably do it again, but in a few years).