For many, maybe even most, the situation is reversed. ISP-provided DNS (the default for 99% of web users) is very often intentionally mis-configured to return ad-laden "search results" instead of NXDOMAIN. The situation is more authoritarian administrative districts is even worse. You're right that trusting Cloudflare isn't ideal either, but they are at least better behaved than most ISPs, so it's the lesser of two evils, I think. Non-technical users shouldn't be expected to know how these things function, they should just get the least-bad option by default.