Honestly, I think the answer is pretty straightforward in this case: WordPress was just a great piece of software, much ahead of its competitors.
Mind you, I hated it passionately from the first time I was asked to do anything more involved than installing it and switching a theme, and I've never had any inclination to use it on my own time, but I think it's easy to forget that the bar was pretty low when WordPress first came on the scene.