It's not "sexist history", it's just that men are better at (almost all) sports. Male football is simply more exciting to watch (I imagine, for broader audiences... it's boring to me, in general). For modeling, it's the reverse.
We have some women teams here in Spain, and while there's some movement in the league honestly it feels... like watching amateurish football. I guess they need time to catch on, but meanwhile it's not very appealing.