I have a company - not a start-up, just a regular ol business- - that will do just under 7 figures of revenue in this, our very first year. 100% bootstrapped from savings.
In an industry which normally requires a high level of trust (think $4000+ upfront spend), we've signed up dozens of customers with ZERO reviews or prior reputation.
How?
We treat other people like humans - we talk to them like they're adults, treat them like they're adults, and have created a very special product that meets their needs as human beings.
Everything is designed from the ground up to be HUMAN FIRST, systems, policies and software be damned.
As long as human beings are the ones spending the money, companies like mine will own the future.