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"Kicking ass" doesn't even make sense in this context.

It controls its media. Ok, good.

I visited YouTube about a dozen times today. Hulu, erm, zero.

Ass kicking? Hardly.

It's not often I agree with Cuban, but did you even read the post?

I did. It was very linkbaity.

That last comment proved that you didn't read it.

because he pointed out that Hulu probably already makes as much, if not more, money than YouTube?

At the end of the day, YouTube has to make something its customers (advertisers, not users) want, and so far it has failed to do so.