Which is to say almost everybody knows this, very few people live it. The toughest battle isn't yet again telling people that 1+1=2, but rather figuring out ways to make it more accessible to people (read: cheap, low time commitment) and more sustainable as a lifestyle.
That's why ideas like HIIT[0] and IM[1] are interesting, not because they're superior to getting doctor recommended levels of exercise and eating the recommended nutrition but because people actually do them and stick to them, and they're "less bad" then doing nothing.
"Perfect is the enemy of good" is the enemy of people's health too, and the medical profession obsessed over what the Greek God tier lifestyle should look like while ignoring "easy wins."
[0] https://en.wikipedia.org/wiki/High-intensity_interval_traini...