Not going to comment on whether or not it was philosophically correct, but I will note that Google (not to mention dozens of other companies) were doing the exact same thing — just that they didn’t get called out for it until a few days after.

IMO, I wouldn’t be surprised if this happened this way cause Apple had decided to use FB as the fall for a PR media blitz. (In particular, Apple made the decision to “enforce on FB” basically the day after their “someone else can turn on your camera with FaceTime without you knowing” bug.)