I think there are many other things worse. e.g. Medium, sites with pop-over menus, cookie popups, etc.
That is, strange things happen when you scroll, content moves around so that when you click on a link you accidentally click on an ad "ka-ching!"
I started complaining to advertisers and anandtech stopped doing this.
It's a key reason why I disable JS by default, and enable it as an exception.
... and will re-disable it if any such behaviours manifest.