It's also worth noting that in a lot of areas the software effort required to make things work well dwarfs the work that goes into the physical hardware, both in terms of money and engineer time. Anyone can spin up a board with some chips but actually doing all the bringup/drivers/DSP/UI requires a ton of skill and effort.
I think it's probably ok to let Asia have this and worry about staying ahead on all the tons of stuff that has to go on top.