The problem is that unit tests aren't for today. Unit tests are for 3 years from now when you've forgotten how a system behaves and you need to make a major change to it (nb: I'm not talking TDD here). When you get done with that change (and every company I've worked at with no unit tests has), you'll look back and realize you had three choices:
1. Write the unit tests while the code was fresh. Ideally, you wrote well designed unit tests so you didn't have to constantly deal with maintaining crappy test code. Unfortunately, most test code doesn't seem to be well-written, DRY code, so you spend a lot of time in the interum maintaining it.
2. Figure the code out again when you need to change it (likely somebody else is doing the figuring out by then) and write unit tests that show current behavior. The "figuring out" step is always nastier than you expect.
3. Start digging and hope you come out the other side with something reasonably similar to what you started with.
The trick is figuring out which one optimizes best for your business. Pinboard might be able to get away with #3. Air traffic control may have no choice but to be #2 (did people write unit tests way back then? I know I didn't write any unit tests on my Atari 600 in '83 :).