Is Numenta's approach really that informed by findings regarding actual brain function? It's been a while and I don't remember most of Hawkins' model, but I don't feel that one needs to consult any actual neuroscientific results to use the general concepts of hierarchical design or top-down processing, which seem to capture the basic idea of his work.
This whole neuro-A.I. fad began with artificial neural networks, which had nothing to do with brains, and still hasn't died.