FB's measure of views was dubious (3 seconds, even if the audio was off). So the #s looked great for them, but in reality the majority of views were just glimpses as people scrolled through their news feed.
Why not put up a few videos and compare ad revenue? When it didn't add up they could just move back...
I doubt most people agree with that read though.
"So, Mr. Sullivan, why don't you tell me what you think is going on here, and please speak as you might to a young child or a golden retriever. I didn't get here on my brains -- I can assure you of that."
Stage 1: What you can learn.
Stage 2: What you know.
Stage 3: Who you know.