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I have observed the same thing. Drink skim milk, diet soda and then ear ice creams, burgers and fries. It's to lie to themselves, I think.

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I don't think it's lying, I think it's getting the lower-calorie product where it's good enough, but there simply aren't good low-calorie fries.

"I'mma have a soda. Coke and Coke Zero have equal flavor value for me. Might as well get the Coke Zero."

"I'mma have a side dish. Kale and Fries do not have equal flavor value for me. I'll get the fries."

No doubt. If I could get a diet burger and diet fries, same quantity, about the same taste, sure I would. Diet soda seems just as good from what I can tell. A veggie burger is nowhere near as good as a fat greasy hamburger.

Anecdotal, of course, but this is exactly the way I viewed things before I fully dedicated to the change in my diet.

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