For instance, this article argues against unnecessary elements, yet it's about 1.8 MB, has rather useless (IMO) pictures, and I had to scroll down 1.5 screens (in a desktop FF) to see the beginning of the article. And then there are regular vague advices.
Apparently some focus on visual minimalism, others -- on pages being lightweight, yet others -- on minimal technologies. And what some would see as necessity others see as bloat.