How they fob you off when things go wrong (secret camera in the room, outright scam with no actual place to stay, etc) until the media gets wind of it at which point they make it right and issue a BS apology?

The latter part is the worst. It's one thing to be a dick but at least if you are then own up to it and be a dick to everyone equally. But this is literally the worst, as it explicitly aims to exploit the most vulnerable (who may not have a huge social media presence or a contact within the press) while attempting to keep a good public image (given the company is still around I guess that's working).