Actually, the rideshare folks usually (depending of course on location and personal preference) are after the airport drives. It's the onesie-twosie "bar-hopping" short trips that they don't like.
Great for me as a consumer; lousy for the driver’s income; and a reason why (to answer the question asked) some drivers / riders accept loss-making fares: they don’t get told in advance how much the trip is worth.