Found him through Joe Rogan, which subsequently lead me to Extreme Ownership. Along with that book, those are two game changers for sure.
Once you have the willpower victory of getting up immediately (no snoozing bullshit) and then the willpower victory of making your bed, it's not a stretch to also do 50 pushups, make a healthy breakfast, clean the kitchen, go for your morning run, avoid HN while you start work, and then carry that momentum into the rest of the day.
Watching that man's twitter feed, posting the pic of his watch well before 5:00, and aftermath of his workouts is motivating in of itself.