This is what's referred to in some circles as a "suicide burn"; in that you wait until the absolute last second, then ignite the engines at full throttle to zero out velocity. Assuming the engines work, it's very efficent as you're not accruing what's called "gravity drag" as the velocity goes to zero very rapidly and you're not fighting 9.8m/s acceleration.

If the engines don't start, or you don't get the predicted thrust out of them, well, that's why it's called a suicide burn.