I Started a $100K/Month Blog About Personal Finance | Hacker News Reader

I Started a $100K/Month Blog About Personal Finance

starterstory.com

20 pointspatwalls8 comments

One of the courses she offers says right on the home page “how I earn 10k to 20k a month”. The other course says “how I made a blog that earns 50k a month”. I guess this is just the last episode in the series?

Making $1 for every 5 visitors is impressive. Or fake. Judging by the lack of detail, I assume this whole site is an affiliate-marketing scammy clone of IndieHackers.

Edit: ha, right on the money. The site is “sponsored” by a “growth hacking” platform https://www.klaviyo.com/

$100k a month with 400,000 to 700,000+ page views a month?! Let say that she does that with 700k pages views months, that means an ECPM of 142$! She get 1$ out of every 7 views!

I kind of feel weird that she get so much money out of people in a blog about saving money. To save money you need to spends money now? If that was only subscription, it wouldn't be so bad, it's not so hard to justify 10$ a year and get enough value out of it, but most of her revenue seems to come from ads, so that means her viewer are spending so much more than she is making from them.

Hundreds of billions of dollars are spent on saving money - this is the vast majority of B2B markets. It's the easiest sale to make, because you can point to the amount of money you'll save and say "And I'll charge you 20% of that!" and it's a no-brainer for the customer. It gets a little dodgy when the promised savings don't actually materialize, which happens pretty frequently, but the sale itself is logical enough that people continue to spend money on products that promise it.

She sells things to her readers, including courses on how to monetize a blog.

The cynic in me wonders whether part of the course content is how to launch a course on monetizing a blog.

She doesn’t break out how much she makes from the courses she sells.

The sceptical in me feels like it's no coincidence that an article about how someone makes a lot of money with their blog has links to their "affiliate marketing course for bloggers" paid course high up in the content.

And of course, the long-form copy of this guide tells you that you should pay them $200 for this course because they make $100,000/mo from their blog.

But maybe I'm just jaded and you do get $100k from 700k pageviews a month.

One of the things I don't like about the most 'successful' personal finance bloggers is that they really push people to sign up for affiliate services and investments. Like all the P2P loans were popular for a while, and then it's like a million posts on how you should start your own blog using specific hosts and software services that are only selected based on the size of the affiliate payout.

Congrats! Lovely work.

Reply on news.ycombinator.com