Terrible headline. It took me about 30 seconds to boil it down to "Lessons ... Disrupt ... Launch". And it turns out that this is incorrect. It is really "Lessons From ... Launch", awkwardly noting that Badgeville won the Audience Choice award at TechCrunch Disrupt.
"Police rape claim woman in court", anyone?
The correct parsing would be "Lessons learnt from the launch of Badgeville, winners of TechCrunch Disrupt's audience choice award". I think.