Google has been the search champion for close to 2 decades, and are seen as the pinnacle of SV innovation. That's the starting point of any conversation about Google, because the victors get to write history.

That's why 'ppl are surprised'. To many, Google's ethos is still 'do no evil', an absurd mantra for a for-profit enterprise whose business model relies on developing ever more effective ways to spy on people's behaviours for the benefit of their advertisers.

What's rapidly