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How many people even check what kind of equipment they are flying on before booking a ticket? I know a lot of people who are not even vaguely aware which manufacturer the plane they are flying on was made by.

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I'm willing to bet airliners are going to remove any indication of what aircraft submodel is planned for the flight prior to ticketing, if not aggressively debating that move.

Great opportunity for a "SkySafe" app; filter out known flight/tail numbers based on the equipment (with data from public FAA feed). Can't lie about your equipment in flight plans to the FAA.

What metrics would you consider when it comes to aircraft safety?

Flying on airframes that have been sufficiently validated by regulatory bodies and have a history of not killing passengers.

Plenty of aircraft have a history of crashing. There need to be more metrics, like recent crash history, maintenance routines, even things like financial performance.

Even the best airframe will go down if poorly maintained or their pilots aren't experienced and properly rotated.

Safety is a good brand differentiator.

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