> Launch a competing product that accomplishes the same thing.

Disclaimer: I was part of hCaptcha team.

https://hcaptcha.com/ is competing with ReCaptcha. It's a drop-in replacement for ReCaptcha.

It's privacy focused (supports privacy pass), and is fair: webmasters get a cut for each captcha that is solved correctly (they can choose to directly donate it to a charity of their choice), hCaptcha get a cut for running the service and a customer will get their images/data labeled.