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Comment by coder1001 | Hacker News Reader

It's great to see Lego innovating in this way, I wonder how much less business they do nowadays given the proliferation of mobile/digital gaming and social media keeping the new generations pretty occupied!

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As a parent of a 6 year old, Lego is still pretty hugely popular (arguably even more so than it was 20ish years ago). The Lego section of most toy stores is front and centre, and it's a super common gift for younger kids.

I could definitely see kids aging out of Lego earlier than they used to, though.

Sets like these are targeted mostly at adult "geek" collectors and maybe represent less than 1% of total sales. The Ninjago, City and Creator themes have been quite strong in the last decade, at least from my observations as an occasional gift buyer.

Lego is now the biggest toy manufacturer in the world as well as the most valuable: https://www.retaildetail.eu/en/news/general/lego-worlds-larg...

Less!? They’re the largest toy maker in the world. Also the largest tire manufacturer (by pieces produced).

That it is reasonably priced makes it all the better. While I can afford otherwise I always find them more enticing when they don't go past a hundred dollars.

I'd much rather see them skip some of these gimmicky adult collector initiatives and get back to some of their core themes. They are so overwhelmed with licensed IP that they are nearly a merchandising wing of Disney at present.

I agree. As a kid the fun in Lego was to make specific things out if generic shapes. The special sets sounded like amazing before you got them, but turn into just more Lego once you had done the recomende constructions.

Lego robotics was a good indication, again generic pieces you can use you imagination to build specific things.

Unless you really mind the solar panel texture, this set seems to be almost entirely nice generic pieces.

The Lego Classic kits they're selling these days are some of the best generic kits they've ever made IMHO. Good mix of general purpose bricks with a well-selected smattering of interesting (but still reasonably versatile) more specialized parts, at reasonable prices.

Having seen the sheer amount of Lego my nephews receive for birthdays/christmas I'm gonna say Lego are doing just fine. With that said I'm sure the Licensed sets have helped their bottom line for sure.

Well I'd assume they're doing better than ever. With a reality tv show coming out.

https://www.fox.com/lego-masters/

Lego do - of course - have the mostly excellent LEGO [Franchise] here video games too.

"I'm playing both sides, so that I always come out on top"

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