It seems about as charitable as a profit driven corporation, which was being evaluated.

On a less snarky note: We've been repeatedly shown that companies act in their own self interest, and put out as cover reasons that are more socially acceptable.

But also, I think "restricting consumer choice because their warranty wouldn't cover it" is a terrible reason, and shouldn't be socially acceptable.

I have a hard time believing that GE has been dealing with a lot of warranty claims because people are using after market filters. Couple that with that a filter that runs more than 2x the off-brand one runs, and it looks a lot like a money grab.