But early days, let's see how that actually pans out, people saying one thing and not doing; That is `rhetoric`. Actually delivering it, a rare thing in today's times.
As for this Article 13 EU Law - not a bad one to not adopt as many a debate has extolled when the law was first mooted.
Is it just an easy low-hanging fruit to enable other less socially palatable laws to be ignored - not impossible at all, but without time we can only speculate from perspective.
[EDIT - formatting and extra S removed]
Rhetoric: Noun: Verbal communication : Discourse
In politics rhetoric refers to the arguments communicated, not the views themselves. People you agree with also have rhetoric.
To the extent it has a negative connotation, that is because many arguments (even for good policies) are terrible.