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How does it bring people together? What a load of crap.

Ever wondered "gee, what's made in insert place here?"

This answers that question. I've discovered many local startups by just browsing the web than I would have otherwise.

I guess something like "Built by Microsoft, Seattle" or "Designed in Calfornia by Apple" wouldn't provide the same answer... /s

But still, back on point, how does this "Made with love in <X>" bring people together as you claim previously?