Interestingly, India1 almost exclusively speaks English, and essentially 'Anglo-Saxon' in culture. It's unsurprising that business models targeting India1 (or indeed any model, be it 'development', 'education') almost never scale for the rest of India.

It's rather sad that after 70+ years of 'independence', the country can't seem to shake off its servile colonial mindset. The 'nationalists' in power are no better in this regard - indications are that they are infact worse.