What a peculiar combination of tone of subject matter. It was ultimately an industry case study, the kind of thing that you might find in any number of general-interest magazines, except that the author feels the need to remind the reader that Capitalism is Bad every couple of paragraphs, just enough to assuage his conscience before getting back to the analysis of Amazon, B&N, and the publishing industry.
The word 'capitalism' appears nowhere in the article. This article is about the effects of consolidation and monopsony in book publishing. I don't think your comment was written in good faith.