I maintain that ".NET" is the single worst brand name to come out of Microsoft. I hope the new dotNet version 5 that is supposed to unify Standard and Core (or leave behind stuff like WebForms) gets a new brand name that doesn't have a period in it.

Of course, knowing Microsoft they will recycle some name so even if it's better the Google Searches will be all screwed up, not knowing if it's the new Brand-X or the old one.