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sustainability in fashion.

there's a lot of "greenwashing" in the industry driven by opaqueness and lack of measurable data.

step #1 is to get more brands on board. step #2 make it easier to monitor supply-chain and have actionable and measurable KPIs built around data.

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This is an interesting challenge, because reducing consumption is the most effective way to increase sustainability. This is antithetical to selling more clothing though, so you won't find much traction with fashion brands.

That being said, Poshmark does have a $600m valuation, so there is a market here.

Patagonia's also done a great job with this. I have no idea if all their advertising around not buying things you don't need has increased the number of items they've sold, or just the price they can charge for them.

this is very interesting! anyway for us to connect directly to learn more? i have deep expertise in the fashion manufacturing industry.

I'd love to! Shoot me an email, paul@mannr.co

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