It takes some effort and patience (mostly in preparing a good environment for a spark to light something small and dry on fire), and you need to know what are good conditions for a fire to start (which may not be obvious if you've never had fire), and you need a desire to make a fire as opposed to fearing it; so there's some barrier to overcome in inventing/attempting the process, but once that's done and you see how others are using and maintaining fire (even if the 'magic' initial process is obscured) then the technique would spread out like literal fire.