I have an experience related to this. We used to run a [scalable SQL engine, PaaS] for ~$1000/mo, but it wasn't cool enough, so people started migrating stuff to Spark, Databricks, S3 etc. Now the infra costs are ~$8000/mo + several people to manage it build tooling around it (~$6000 per person).
People just want to run their selects, man.