It's a load of bunk. Jobs is charismatic, but he found early on that due to his charisma, reporters liked to tell tall tales about him. Always looking for the "human interest" side of things, or something to spice up their reporting they'd exaggerate. So he stopped giving interviews, figuring that would give them less to work with, and in doing so he overestimated their integrity. Instead they quickly figured out he wouldn't give them the additional attention of debunking them, so they just started spreading whatever rumor or gossip or fabrications sounded good.
Jonathan Schwartz is not a reporter, but he can say whatever he wants, knowing that Jobs is not going to waste time disproving it. Doing so only brings more attention to the faux controversy.
And of course, Apple haters, who really don't need much prompting anyway, will simply take it as the gospel truth.
I'm sure Apple's right and attempting to point out this is just silly, because those who believe will believe anyway because they want to.
Look at Job's stanford commencement speech. That's the real guy. Always has been.