I wonder where they used CouchDB and Cloudant for (listed at the bottom of the page).
I can understand monitoring for a site that -has- to be up (otherwise testing suites would start to break), but not the cloud database, let alone programmable markup or managed hosting (Heroku). Surely all that extra complexity is going to cost more in downtime than the time taken to set things up manually?
http://isitbeerti.me was another experiment of ours on the .NET platform