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Could also just be a philanthropic act for the media attention. CaH have done a lot of advertising through weird (mostly positive) means, it wouldn't surprise me if this was just another example.

I'm a little unclear on the specifics too, even after reading the article. The article says "majority employee-owned company" So Cards Against Humanity still retains some ownership in it I presume.

Here's one possibility: Maybe they bought ClickHole, and gifted over 50% of shares to the employees?

Just a guess: Clickhole the company, owned by the employees, owes CAH $1M.