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Because customers can buy apps in one click, so they do.

If webapps had the same payment/installation procedure, they'd take off like a rocket too. (Given HTML5's local caching and the like.)

I'd love if it that was true, but the evidence isn't really there.

For instance, Chrome Web Store offers a payment/installation for web apps, and it doesn't seem to be taking off like a rocket.

If people are using apps because they make more money with them, then what is your basis for claiming web apps are superior?