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If it means anything to anyone, my sister is naming her design company after her beloved dog, Shadow.

That's very sweet, my cousin's dog was named Shadow. I hope it goes well for her.

That remains terrible branding. Branding is part of marketing. Her dog is not part of that.

Wow, can I hire you? You seem to be dripping with expertise, and so charming.

Shadow is quite relevant in design with a non sinister meaning eg https://abduzeedo.com/long-shadow-design-trend

For software, dunno