The iOS devices are no more a "network" than are Macs are a network, or Android devices are a network. They are pieces of hardware.
Lets take the foremost example: Kindle. Apple does not create, distribute, filter, or store the content for Kindle. I purchase Kindle books, and I view my purchases on a variety of devices. When I choose to download a book to my Kindle for reading, pray tell where does any of this touches an Apple asset? I own my iPad. I pay for my internet connection. Amazon stores my books. I download them from Amazon to my iPad.
What possible justification does Apple have for demanding a cut of the books which I purchase from Amazon? How can they demand that Amazon not provide a link to purchase more books on a website that Apple has absolutely no fiscal interest in? It's none of their damn business!