In the future one could also argue: tech industry contradicts basic capitalism: nowadays anybody has a smartphone, the phones cannot get any better, and everyone takes care of their smartphone because they don't want to pay alot money for a new one.
I snowboard and when I see other snowboarders I don't assume we share values beyond maybe finding the boots more comfortable than those for skiing.
Surfers can be considered to live their life like any spiritual individual. Their _god_ is the ocean, their pursuit is happiness in the moment recognizing risk and danger is a necessary component for a full life.
My initial thought is to the limited range to actually peruse the sport, leading to a closer knit culture. It's coastal dependent and coast culture always has a distinct identity in my experience, more so than Mountain culture in my experience.