You can already have that right now. It's called leasing. After a few years you give the car back and get a new one.
The owners liked the vehicles so much they offered to buy them outright from the company so they could at least keep the cars they liked.
They raised the few million needed to pay off everyone's lease.
Company refused and took all the cars away anyway.
https://en.wikipedia.org/wiki/Who_Killed_the_Electric_Car%3F