When the idea behind a device is more like, "Here's how we're going to use magnets to align the polarization of water molecules in the body, measure those changes, and map those back to construct an accurate image of the inside of someone's body. Now program it for me.", the original inventor creates a whole lot more value than someone who says, "It's like Facebook for dogs. That uses PHP, right? Now program it for me."
Explain how any developer has done this recently.
We're hardwired to respect individual stories, not tales of aggregate success (affecting millions of lives in a small positive way)... which is why it's only when those small effects are made tangible by specific personal stories does it sink in.
This is why politicians talk about how the impacted the life of some small child or working mother, etc etc..