> the DRMed video plays through itunes on windows too
That's the problem. The DRM locks it to Apple only software and/or hardware.
That's the problem. The DRM locks it to Apple only software and/or hardware.
So yeah, the DRM is still there, but if you're not happy with the way Samsung is doing things, you can hop to LG or Sony just as easily.
Compare with Apple where if you bought video content on iTunes and don't like the AppleTV... well... tough.