It's interesting how parasocial interactions form, often without us consciously doing so or meaning to. The drive to form these associations seem to be wired more deeply than the side of our brain that listens to reason.

There's a decent article called "Parasocial Interaction in the Digital Age"[0] that describes this phenomenon occuring through YouTube, and I would not be the least bit surprised to find that it's applicable to the situation of _why discussed here.

[0] [PDF] https://thejsms.org/tsmri/index.php/TSMRI/article/download/3...