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May I ask why “minimal branding” is so appealing to you, in addition to being superlatively well made?

For two reasons. The first is that I dislike the idea of being a walking advertisement. The second is that frankly I find most brand logos to be somewhat tacky.

Branding is fine if it is considered, but most simply isn't.

If you make something well enough, people who love your gear for its quality will shout about it from the rooftops.

Part of the reason it’s hard to find good white label clothing is that you’re not advertising for them when you wear their product.

If you're talking about clothing, the unbranded/no logo high quality option is bespoke tailoring. Or just unbranded mediocre stuff off the shelf and then tailored to fit.

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