Failing to distinguish "woke" from a genuine desire and effectiveness to help the world, is itself not helpful to the world.

I've seen plenty of people "talk the talk" but act in a way that is completely disingenuous, manipulative, harmful, and often hypocritical. Other people don't examine their words too carefully and suck up to them just because they "talk nice", leading to various degrees of cults of personality.

It's exactly the same as pretending to have e.g. Christian values to gain popularity and respect but not following any of the principles, only you've replaced Christian with climate change or LGBT activism or charity or whatever.